Survey Tracks Growth in Online Newspaper Readership

by Sabrina I. Pacifici on June 17, 2005

A Fifth of Online Users Who Read Newspapers Now Rely Primarily On Web Editions: “Findings from the latest Nielsen//NetRatings @Plan Summer 2005 research shows that a significant 21 percent of Web users who read newspapers have transferred their readership primarily to the online version, while a majority, or 72 percent, of online users who consume newspapers primarily still access print editions. Seven percent of online users who consume newspapers split their time evenly between the online and offline editions.”

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