The Impact of Newspaper Websites

by Sabrina I. Pacifici on May 6, 2004

Two related stories worth noting:

  • The New York Times reports increased circulation stats over the past six months, but other newspapers including the Washington Post report a downturn, some of which may be attributed to the migration of readers to the paper’s website.
  • A recent Nielsen/NetRatings survey reports “that Web surfers are more politically active than the general population as the online population reported greater levels of voter registration and political activity than the general population…[and] the Web will play a greater role in this year’s presidential elections as more campaigns include online advertisements and as surfers take to the Internet to research issues and candidates.”
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