Trademark and Copyright Lawsuit Focuses on Google Search Rank

by Sabrina I. Pacifici on November 29, 2005

From The Nutritional and Dietary Supplement Law Blog: “In a complaint filed last week in federal court in California, Salu, Inc., the owner of the popular cosmeceutical site SkinStore.com has sued the owners of competitor NewSkinSpa.com for trademark and copyright infringement accusing them of copying the SkinStore.com html code and using it to create the site at NewSkinSpa.com. In so doing, SkinStore.com claims that NewSkinSpa.com has been able to obtain a higher Google ranking for search terms like ‘Hylexin,’ a popular cosmeceutical product for under-eye dark circles.”

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