TRUSTe Privacy Index Shows Online Privacy Policies Are Lengthy, Complicated

by Sabrina I. Pacifici on December 15, 2011

News release: “TRUSTe, the leading online privacy solutions provider, released its first privacy index as part of its new “Privacy Pulse” information series tracking changes and trends in online privacy. In the 2011 Website Edition of its Privacy Index, TRUSTe analyzed the privacy policies of the top 100 U.S. websites (as ranked by Alexa Sept. 2011) to evaluate privacy practices by measuring key policy attributes, as well as the type of disclosures contained in them. TRUSTe found that while nearly 100 percent of websites today include a privacy policy, existing policies are highly complex, lengthy and written in language that is confusing for the average person to understand. Additionally, the vast majority of privacy policies are not readily transparent regarding third-party usage of data or consumer choices.”

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