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Working the Network: A Manager’s Guide for Using Twitter in Government

Working the Network: A Manager’s Guide for Using Twitter in Government, Ines Mergel – Maxwell School of Citizenship and Public Affairs, Syracuse University. May 14, 2012.

  • “As of this writing, the federal government operates over 1,000 Twitter feeds. Federal civilian agencies maintain over 360 Twitter feeds, while the Department of Defense hosts more than 650. In addition to its official English feed, the State Department produces Twitter feeds in Turkish, Farsi, Arabic, Spanish, and French. It is fair to say that the federal government is embracing Twitter as a tool for citizen engagement. But is government realizing the panoply of benefits that a comprehensive understanding of this tool promises? Beyond acting as a broadcasting channel—supplementing the website by promoting press releases or announcing new initiatives—Twitter can help agencies follow public conversations on issues relevant to their organizations.”
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