Yahoo!’s New Search Direct – Beta Release

by Sabrina I. Pacifici on March 24, 2011

Yahoo Search Blog: “We have always believed that search should be simple and fun, make you smile every once in a while and be that one place you know you can depend on. We went back to the drawing boards to rethink the search experience, how we can take it to the next step, and really make search awesome…Search Direct is the first fundamental shift in search in more than a decade. For the first time, driving users to a results page filled with an overwhelming number of links is not the end game. We believe Search Direct will be the simplest and fastest way to find answers, not links.

  • How it works: We offer the top 30 results in a way that is extremely simple to comprehend. As the user types, we provide the top 10 most likely searches and for each of those we provide the top 3 results. We call it search previews. It provides bite size results that make it incredibly easy for a user to scan and actually comprehend the top results. And once the user finds the site they need, we provide direct access to it, removing the unnecessary step of a results page. In removing all the noise, you’re finally able to focus on your search intent, getting directly to your answer and getting on with your day.”
  • Posted in Search Engines

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