Yahoo and Your Privacy

by Sabrina I. Pacifici on December 26, 2002

This San Francisco Chronicle article speculates that Yahoo’s December 23 announcement that the company has acquired search engine Inktomi will likely result in several important ramifications. Yahoo’s tracking and monitoring of its growing population of users will increase, along with associated activities geared toward exponentially increasing the marketing of products and services to already ad-saturated consumers.

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