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2018 Edelman TRUST BAROMETER

“The 2018 Edelman TRUST BAROMETER [Download the Global Results] reveals a world of seemingly stagnant distrust. People’s trust in business, government, NGOs and media remained largely unchanged from 2017 — 20 of 28 markets surveyed now lie in distruster territory, up one from last year. Yet dramatic shifts are taking place at the market level and within the institution of media.” Note – ‘distruster’ is new to me, but it sure works – especially in light of the following postings – Facebook, Cambridge Analytica, the 2016 Election, and a colossal misappropriation of social media data and Implications of Cambridge Analytica scandal widen in scope as do responses and associated revelations that keep on growing in magnitude.]

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