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A New Tool Shows How Google Results Vary Around the World

Wired: “Google’s claim to “organize the world’s information and make it universally accessible and useful” has earned it an aura of objectivity. Its dominance in search, and the disappearance of most competitors, make its lists of links appear still more canonical. An experimental new interface for Google Search aims to remove that mantle of neutrality. Search Atlas makes it easy to see how Google offers different responses to the same query on versions of its search engine offered in different parts of the world. The research project reveals how Google’s service can reflect or amplify cultural differences or government preferences—such as whether Beijing’s Tiananmen Square should be seen first as a sunny tourist attraction or the site of a lethal military crackdown on protesters…”

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