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ACSI: Customer Satisfaction with E-Business Rebounds as Social Media, Search Engines and News Sites Improve

News release: ” Customer satisfaction with social media, search engines and online news and opinion websites is up, according to the E-Business Report released today by the American Customer Satisfaction Index (ACSI). The latest results reveal a 2.9 percent rise in user satisfaction with e-business websites to 73.4 on ACSI’s 100-point scale. “Even with improvements across the board, e-business—and social media in particular—doesn’t do well in terms of user satisfaction,” says Claes Fornell, ACSI Chairman and founder. “It is rare to see strong growth in an industry with such low customer satisfaction. However, several of the major players seem to have realized that their long-term prospects may be in jeopardy unless they do better.”

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