The 2011 Fortune 500 and Social Media Adoption: Have America's Largest Companies Reached a Social Media Plateau?
The 2011 Fortune 500 and Social Media Adoption: Have America’s Largest Companies Reached a Social Media Plateau? Nora Ganim Barnes, Ph.D. and Justina Andonian – Center for Marketing Research, Charlton College of Business, University of Massachusetts Dartmouth “One hundred and fourteen (23%) of the primary corporations listed on the 2011 F500 have a public-facing corporate …