Category «Blogs»

The Changing Landscape of Corporate Blogging

From Wall Street Journal free features, Blogging Becomes A Corporate Job provides a general overview of how several companies, including Microsoft and Stonefield Stonyfield Farm Inc., are diversifying their marketing and corporate communications with the addition of talented bloggers to their workforce. Related posting, People who underestimate weblogs, comments on the explosion in the number …

Subjects: Blogs, E-Commerce, Marketing

IBM Encourages Enterprise Blogging And Sets Guidelines for Authors

From this posting by James Snell, a member of the IBM’s Software Standards Strategy Group: “…IBM today is publishing an announcement on its Intranet site encouraging all 320,000+ employees world wide to consider engaging actively in the practice of “blogging”…So with IBMers blogging both inside and outside our Intranet environment, recognizing full well that it …

Subjects: Blogs, Knowledge Management

Will the New York Times Launch a Blog?

Editor and Publisher reports on the recommendations of an 19 member internal audit committee whose 16 pages report includes the following: “Consider creating a Times blog that promotes interaction with readers.” Also of note, the report states, “…we must strengthen and better define the boundary between news and opinion.” The report, “Preserving Our Reader’s Trust” …

Subjects: Blogs