The Loyalty Trap: How Loyalty Programs Hook Us with Deals, Hack our Brains, and Hike Our Prices
Vanderbilt Policy Accelerator & UC Berkeley Center for Consumer Law and Economic Justice – “…But today, as seen with McDonald’s, loyalty programs have evolved into data-harvesting machines that lawmakers should scrutinize as closely as any other surveillance-based business model. They track not just what consumers buy, but who we are, what we search for, and …