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Category Archives: Marketing

Surprise Ending for Publishers: In 2020, Business Was Good

The New York Times – “With people stuck at home and so many other activities shut down, a lot of reading — or at least a lot of book buying — happened this year. ” Like everybody else, book publishers will be happy to see the end of 2020. But for many of them, the year has brought some positive news, which has been as welcome as it was surprising: Business has been good. With so many people stuck at home and activities from concerts to movies off limits, people have been reading a lot — or at least buying a lot of books. Print sales by units are up almost 8 percent so far this year, according to NPD BookScan. E-books and audiobooks, which make up a smaller portion of the market, are up as well. “I expect that at the end of the year, when you look at the final numbers,” Madeline McIntosh, chief executive of Penguin Random House U.S., said of the industry, “it will have been the best year in a very long time.” When the United States slammed shut in March, book sales dropped sharply, but the dip didn’t last. While some parts of the industry have continued to struggle, like bookstores and educational publishers, publishing executives say that demand came rushing back around June. Many of these sales went to Amazon, but big-box stores, especially Target, also did well. As essential businesses that sold things like groceries, they were allowed to stay open through the lockdowns. Dennis Abboud, chief executive of ReaderLink, a book distributor to major chains like Walmart, Target and Costco, said his company’s online sales nearly quadrupled over last year. “It was really a tale of two cities,” Mr. Abboud said. “The beginning of the year was mega soft, and the end of the year was mega strong.” Even though the number of people commuting has plummeted this year, audiobook revenue is up more than 17 percent over the same period in 2019, according to the Association of American Publishers, and e-book sales, which had been declining for the past several years, are up more than 16 percent…But the strength in the general-interest publishing market has gone beyond a few titles and categories. New books, which in industry-speak are called the frontlist, have sold well, but so have older titles…”

Google launches Question Hub for US publishers

Search Engine Land:  “Google Question Hub, accessible at questionhub.withgoogle.com, is now open for US-based publishers to sign up for. In 2018, Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. Google then started showing this box to searchers last year… Continue Reading

The Antitrust Case Against Big Tech, Shaped by Tech Industry Exiles

The New York Times – “Regulators are relying on insiders like Dina Srinivasan, who left her digital ad job after concluding that “Facebook and Google were going to win and everybody else is going to lose…With no background in academia but an insider’s understanding of the digital ad world and a stack of economics books,… Continue Reading

CI Takes Time

Via LLRX – CI Takes Time – Research Attorney Caren Zentner Luckie discusses the many aspects of competitive intelligence and business development, importantly stating that it takes time to perform the work, and it takes even more time to learn which sources to use to find the information. She notes that CI also takes money to… Continue Reading

The Paralegal and The Pandemic: How COVID-19 Is Impacting Your Day-to-Day Work

Athennian – “This year has changed our lives in many ways. As the Covid-19 pandemic continues to roll across the world, many of us have been coming to grips with working remotely, mainly from home. Paralegals and their peers are no exception. The days of walking over to a lawyer’s desk for clarifications are gone;… Continue Reading

How bookstores are weathering the pandemic

Vox – Independent bookstores are doing everything they can to stay in business. “..Powell’s and other independent bookstores across the country face an uncertain and undoubtedly difficult future: Government assistance has dried up, foot traffic is still low, and the virus is again threatening to bring everything to a screeching halt. Independent bookstore owners dug… Continue Reading

A Reset for Library E-books

Publishers Weekly – In the wake of the pandemic, can publishers and libraries finally hash out their differences? “…But in mid-March, when the reality of the pandemic became apparent, everything changed. As libraries closed their doors and began shifting their print budgets to digital, dozens of publishers began slashing library e-book and digital audio prices and… Continue Reading

Bakers To Predict Client Demand With Holy Grail AI Project

Artificial Lawyer – “Global law firm Baker McKenzie is to try and predict client demand through a partnership with AI company SparkBeyond. The Big Data-crunching and predictive analysis company also works with several governments around the world. Knowing what your clients will want from you before perhaps they or the rest of the market does… Continue Reading

How Attorneys Can Benefit from the Use of Public Records

Law Technology Today – “Public records are the backbone of many court cases regarding property, contracts, probate, and torts. Attorneys with savvy assistants can prevail in a variety of cases if they do their homework using public records. And that research can do double duty, uncovering more potential clients with similar issues, expanding one’s client… Continue Reading