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Internet advertising has become a growing source of revenue for search engine giant Google, and this April 13 New York Times article documents the company’s human and machine resources which are an integral part of their successful marketing strategy, and also provides illustrated examples (available in the print version of the paper) of how they …
Search Engine Watch launched a redesigned site, as well as a new url, athough the old one still works too. In other search engine news, see this Web Search Relevance Test report (pdf), commissioned by Inktomi, comparing its search engine to Google, Wisenut, FAST, Teoma, and AltaVista. “The goal of the test was to compare …
From Ben Edelman, this link to a report he released today, Empirical Analysis of Google SafeSearch. “The report includes a listing of blocked URLs and of keywords that are particularly intensively filtered, and the site provides a means for users to test whether SafeSearch filtering affects a keyword or URL of interest. See also this …
Here is a link to the new Yahoo search engine. An online tour of the new features available indicates the following changes: More relevant, comprehensive results Cleaner, easier to use interface A new search start page Image search Customizable preferences Timesaving shortcuts for news, yellow pages and maps See also Yahoo alights on new search …
Current affairs community weblog Metafilter, with over 17,000 members, has a new search tool for its archives, sponsored by Google. An example of how Google plans to mine a broad spectrum of content available through well established blogs.
A Google cheat-sheet to help refine searches.
Lawyers Use Metatags to Help Their Web Sites Pop Up on Internet Searches.
From the International Herald Tribune, Being Googled: Web search tool is not without critics, this article touches on how this high profile company, that responds to 200 million global requests daily, successfully deflects criticism concerning its indexing, privacy and data collection policies. There appears to be more interest in whether the company will go public …
As I previously posted, Tara Calishain of Research Buzz fame authored a new book, Google Hacks: 100 Industrial-Strength Tips & Tools. Marylaine Block reviews it here. See also this review, Everything You Always Wanted to Know About Google…
Google’s Offspring: Taking Baby Steps critiques the search engine’s e-commerce site, Froogle, through which users can find information about a wide range of products for sale on the web by category.
From How Google Grows…and Grows…and Grows, “…Google is also a case study in savvy management — a company filled with cutting-edge ideas, rigorous accountability, and relentless attention to detail.”
Worth a read, this interview with colleague Robert Clough of Search Engine Guide reviews how he started the company, the services it offers, and his perspectives on the search engine industry.
