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Consumer Reports: 85% of Shoppers Oppose Internet Ad Tracking

EPIC:  “According to a recent study by Consumer Reports, consumers overwhelmingly object to having their online activities tracked for advertising purposes. The report found that 85% of consumers would not trade even anonymized personal data for targeted ads. Additionally, 76% of consumers said that targeted advertising adds “little or no value” to their shopping activities. For more information, see EPIC: Public Opinion on PrivacyEPIC: Privacy and Consumer ProfilingEPIC: Online Tracking and Behavioral ProfilingEPIC: Practical Privacy Tools.”

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