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On social media, Gen Z and Millennial adults interact more with climate change content than older generations

“Gen Z and Millennial social media users are more likely than older generations online to engage with climate change content on social media and to express a range of emotions when they see climate-related content there – including anxiety about the future and anger that not enough is being done, according to a new Pew Research Center survey. Younger adults have taken on prominent roles in efforts to stop climate change, with groups and individuals such as climate activist Greta Thunberg and the Sunrise Movement among those working to address the issue. Among U.S. social media users, 45% of Gen Z adults and 40% of Millennials have interacted with content on social platforms that focuses on the need for action on climate change by following an account, liking or commenting on a post, or posting or sharing content about the need for action on climate change. By contrast, much smaller shares of Gen X (27%) and Baby Boomer and older social media users (21%) have engaged with content about climate change in any of these ways…”

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