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Google big data reveals who we are in stark contrast to Facebook posts

Don’t Let Facebook Make You Miserable – Raw Google search data proves that we are not who we say we are on social media by Tim Lahan
“It is now official. Scholars have analyzed the data and confirmed what we already knew in our hearts. Social media is making us miserable. We are all dimly aware that everybody else can’t possibly be as successful, rich, attractive, relaxed, intellectual and joyous as they appear to be on Facebook. Yet we can’t help comparing our inner lives with the curated lives of our friends. Just how different is the real world from the world on social media? In the real world, The National Enquirer, a weekly, sells nearly three times as many copies as The Atlantic, a monthly, every year. On Facebook, The Atlantic is 45 times more popular. Americans spend about six times as much of their time cleaning dishes as they do golfing. But there are roughly twice as many tweets reporting golfing as there are tweets reporting doing the dishes…The search for online status takes some peculiar twists…Sufferers of various illnesses are increasingly using social media to connect with others and to raise awareness about their diseases. But if a condition is considered embarrassing, people are less likely to publicly associate themselves with it…I have actually spent the past five years peeking into people’s insides. I have been studying aggregate Google search data. Alone with a screen and anonymous, people tend to tell Google things they don’t reveal to social media; they even tell Google things they don’t tell to anybody else. Google offers digital truth serum. The words we type there are more honest than the pictures we present on Facebook or Instagram…As our lives increasingly move online, I propose a new self-help mantra for the 21st century, courtesy of big data: Don’t compare your Google searches with other people’s Facebook posts.”

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