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How Podcasts Learned to Speak The once useless-seeming medium that became essential.

Vulture: “There are now an estimated 660,000 podcasts in production (that’s a real number, not some comically inflated figure I invented to communicate “a lot”), offering up roughly 28 million individual episodes for your listening enjoyment (again, a real number; yes, someone counted). The first two seasons of the most popular podcast of all time, Serial, have been downloaded 340 million times. In podcast lore, the form was born in 2004, when the MTV VJ Adam Curry and the software developer Dave Winer distributed their shows Daily Source Code and Morning Coffee Notes via RSS feed. Or maybe it was really born in 2005, when the New Oxford American Dictionary declared podcast the Word of the Year. Or maybe it was born in 2009, when abrasive stand-up Marc Maron started his podcast, on which he interviews fellow comedians and other celebrities in his California garage, debuting a disarmingly intimate and bracing style that culminated in a conversation with Louis C.K., named by Slate four years later as the best podcast episode of all time. Or maybe it was born in 2015, when people realized that Joe Rogan, a former sitcom star and MMA enthusiast, had a podcast, The Joe Rogan Experience, which started, in his description, as “sitting in front of laptops bullshitting” and was now being listened to by 11 million people every week. Or maybe podcasts were born way back in 1938, when Orson Welles proved that a seductive voice could convince you of anything, even the impending arrival of aliens. Or maybe they weren’t born until February of this year, when the music-streaming company Spotify bought the podcast-production company Gimlet Media for a reported $230 million, enough money that even the most skeptical observers had to acknowledge that targeted nuggets of radio on demand might be the future of media and not just a quaint variation on its past…” [This article appears in the March 18, 2019, issue of New York Magazine.]

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