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New Census Web Tool Helps Business Owners Make Data Driven Decisions

“The U.S. Census Bureau today released Census Business Builder: Small Business Edition, a new Web tool that allows business owners and entrepreneurs to easily navigate and use key demographic and economic data to help guide their research into opening a new business or adding to an existing one. The Census Business Builder was developed with user-centered design at its core and incorporated feedback from customers and stakeholders, including small business owners, trade associations and other government agencies. The tool combines data from the American Community Survey, the economic census, County Business Patterns and other economic surveys to provide a complete business profile of an area. Business statistics include the number of establishments, employment, payroll and sales. American Community Survey statistics include population characteristics, economic characteristics and housing characteristics. The new tool also combines third-party consumer spending data with the Census Bureau economic and demographic data.”

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