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Paper Versus Pixel

Technology: The science of reading shows that print and digital experiences are complementary. By Nicholas Carr: “…the outlook for the printed page has brightened. New facts, equally hard, suggest that words will continue to appear on sheets of paper for a good long while. E-book sales, which skyrocketed after the launch of Amazon’s Kindle in late 2007, have fallen back to earth in recent months—they rose by just 5 percent in the first quarter of this year, according to publishers’ reports—while sales of hardcovers and trade paperbacks have remained surprisingly resilient. Printed books still account for about three-quarters of overall book sales in the United States, and if sales of used books, which have been booming, are taken into account, that percentage likely rises higher. A recent survey revealed that even the biggest fans of e-books continue to purchase a lot of printed volumes.”

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