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Revised Children’s Online Privacy Protection Rule Goes Into Effect Today

News release: “The Federal Trade Commission’s revised Children’s Online Privacy Protection Act Rule took effect today, giving parents greater control over the online collection of their children’s personal information. The revised COPPA rule culminates more than two years of review by the agency to modernize the rule. The revised COPPA rule addresses changes in the way children use and access the Internet, including the increased use of mobile devices and social networking. The modified rule, approved by the Commission in December 2012, widens the definition of children’s personal information to include persistent identifiers such as cookies that track a child’s activity online, as well as geolocation information, photos, videos, and audio recordings.”

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