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Seeking to normalize and expand biking centric cities

Fast Company: “Mikael Colville-Andersen rides his bike everywhere in Copenhagen, but he would never introduce himself as a cyclist. “I’m just one of the 400,000 people riding a bike in this city because it makes our daily lives more effective,” he tells Fast Company…At the center of…Colville-Andersen’s mission: To renormalize the bicycle. A successful cycling city, he says, is not one where the dominant commuter zips by on his 18-speed road bike, decked out in spandex, but where she pedals an all-purpose bike, maybe with kids in tow in a cargo attachment and shopping bags swinging from the handlebars, while talking on the phone. (The gender designation here matters–good cycling cities see higher rates of women riding bikes.)…”

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