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Tech Paging Big Brother: In Amazon’s Bookstore, Orwell Gets a Rewrite

The New York Times – As fake and illegitimate texts proliferate online, books are becoming a form of misinformation.The author of “1984” would not be surprised. “I started browsing Orwell on Amazon after writing about the explosion in counterfeit books offered by the retailer. The fake books appeared to help Amazon by, for example, encouraging publishers to advertise their genuine books on the site. The company responded in a blog post that it prohibits counterfeit products and has invested in personnel and technology tools including machine learning to protect customers from fraud and abuse. On Sunday, Amazon said in a statement that “there is no single source of truth” for the copyright status of every book in every country, and so it relied on authors and publishers to police its site. “This is a complex issue for all retailers,” it said. The company added that machine learning and artificial intelligence were ineffective when there is no single source of truth from which the model can learn.

…Bookselling is an ancient and complicated profession, and fake editions of all sorts can turn up anywhere. But Amazon is the world’s biggest bookstore and the standards it sets have ripples everywhere How it treats Orwell is especially revelatory because their relationship has been fraught. In 2009, Amazon wiped counterfeit copies of “1984” and “Animal Farm” from customers’ Kindles, creeping out some readers who realized their libraries were no longer under their control….The counterfeits and imports are generally the least expensive editions, and who can blame people for buying those? So they do. A $7.99 legitimate edition of “1984” was recently ranked at No. 72 among all Amazon books. A $5 Indian import was at No. 970, which suggested copies were selling at a steady clip…”

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