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The long, tortured quest to make Google unbiased

The VergeCan a search engine ever be meaningfully neutral: “[December 11, 2018], Sundar Pichai will try to reassure Congress that Google’s search engine isn’t rigged. The Google CEO is testifying before the House Judiciary Committee on Tuesday [The Hearing is titled – Transparency & Accountability: Examining Google and its Data Collection, Use and Filtering Practices] answering questions about “potential bias and the need for greater transparency” in Google’s business practices. It’s Republican lawmakers’ latest move in a series of hearings over Silicon Valley political bias. “Google has created some of the most powerful and impressive technology applications,” wrote House Majority Leader Kevin McCarthy in the announcement. “Unfortunately, recent reports suggest Google might not be wielding its vast power impartially. Its business practices may have been affected by political bias.” We don’t know exactly what questions will arise during Pichai’s testimony. But this summer, President Donald Trump caused a brief uproar by claiming (without evidence) that Google suppressed positive news about him. Reports indicated Trump might even direct regulators to investigate Google and other platforms for bias. But that proposal hadn’t come from one of Silicon Valley’s many ideological enemies — it was supposedly promoted by recommendations site Yelp, which has spent years protesting what it calls unfair demotion of its search results.

That investigation never came to pass. But it highlighted a major underpinning of the current anti-Google backlash: a decade-long fight over how search engines, which have become many people’s primary gateway to the internet, should treat the websites they list.”

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