“Online video viewing and TV Everywhere authenticated video is being led by mobile devices, gaming consoles, and OTT devices as publishers and advertisers look for ways to engage the multi-device user. To meet the evolving needs of these demanding consumers, who are watching more video online than ever before, marketers must understand the trends. Equipped with the latest insight, they can improve content, create targeted ads and get better results.”
TV Everywhere growth outpaces online video start growth
• TV Everywhere video consumption grew 246% year-over-year across devices.
• TV Everywhere authenticated video from gaming consoles and OTT devices grew 539% year-over-year.
• 21% of Pay-TV household in the U.S. now access TV Everywhere content across devices and browsers, an increase of 31% over the last six months.”