ProPublica:”Most of the products in the typical kitchen use plastics that are virtually impossible to recycle. The film that acts as a lid on Dole Sunshine fruit bowls, the rings securing jars of McCormick dried herbs, the straws attached to Juicy Juice boxes, the bags that hold Cheez-Its and Cheerios — they’re all destined for the dumpster. Now a trade group representing those brands and hundreds more is pressuring regulators to make plastic appear more environmentally friendly, a proposal experts say could worsen a crisis that is flooding the planet and our bodies with the toxic material. The Consumer Brands Association believes companies should be able to stamp “recyclable” on products that are technically “capable” of being recycled, even if they’re all but guaranteed to end up in a landfill. As ProPublica previously reported, the group argued for a looser definition of “recyclable” in written comments to the Federal Trade Commission as the agency revises the Green Guides — guidelines for advertising products with sustainable attributes. The association’s board of directors includes officials from some of the world’s richest companies, such as PepsiCo, Procter & Gamble, Coca-Cola, Land O’Lakes, Keurig Dr Pepper, Hormel Foods Corporation, Molson Coors Beverage Company, Campbell Soup, Kellanova, Mondelez International, Conagra Brands, J.M. Smucker and Clorox. Some of the companies own brands that project health, wellness and sustainability. That includes General Mills, owner of Annie’s macaroni and cheese; The Honest Co., whose soaps and baby wipes line the shelves at Whole Foods; and Colgate-Palmolive, which owns the natural deodorant Tom’s of Maine. ProPublica contacted the 51 companies on the association’s board of directors to ask if they agreed with the trade group’s definition of “recyclable.” Most did not respond. None said they disagreed with the definition. Nine companies referred ProPublica back to the association.”