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How The Economist reached 2.7 mln subscribers with its LinkedIn newsletter

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Mapping Journalism, Francesco Zaffarano – Q&A: How The Economist built one of its most successful newsletters on LinkedIn. For this issue, I spoke with Aaron Coultate, head of newsletters at The Economist. Aaron is responsible for a rich portfolio of newsletters, but there is one I was particularly interested in. One year ago, he worked on the launch of The Economist Week Ahead, the first LinkedIn newsletter published by the London-based paper. The experiment was a big hit and is now the third most-read title at The Economist, with 2.7 million subscribers.

FZ: How many newsletters are you managing right now? AC: We have eleven subscriber-only newsletters and three free for all. Four, if you count our LinkedIn newsletter.

FZ: Why did you add a LinkedIn newsletter to your portfolio? AC: When LinkedIn added the functionality to create a newsletter on the platform, it was a no-brainer for us to launch one, given that The Economist has 13 million followers on LinkedIn. It made sense to tap into that community. We launched The Economist’s Week Ahead in July 2022, and there were a few key things that we wanted to try out with this newsletter…”

Short Supply – The Health and National Security Risks of Drug Shortages

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U.S. Senate Committee on Homeland Security and Governmental Affairs – Majority Staff Report, Short Supply – The Health and National Security Risks of Drug Shortages – March 2023: “Shortages of critical medications continue to rise—including drugs used in hospital emergency rooms and to treat cancer, prescription medications, and even common over-the-counter treatments like children’s cold… Continue Reading

Pete Recommends – Weekly highlights on cyber security issues, June 3, 2023

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Via LLRX – Pete Recommends – Weekly highlights on cyber security issues, June 3, 2023 – Privacy and cybersecurity issues impact every aspect of our lives – home, work, travel, education, health and medical records – to name but a few. On a weekly basis Pete Weiss highlights articles and information that focus on the increasingly complex… Continue Reading

World Energy Investment 2023

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MIT Technology Review: “The world saw about $2.8 trillion of investments in energy in 2022, with about $1.7 trillion of that going into clean energy…” See also: “The report provides a global benchmark for tracking capital flows in the energy sector and examines how investors are assessing risks and opportunities across all areas of fuel… Continue Reading

Top Cyberattacks Revealed in New Threat Intelligence Report

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Dark Reading: “New report provides actionable intelligence about attacks, threat actors, and campaigns. Ismael Valenzuela, Vice President of Threat Research & Intelligence, BlackBerry. We recognize that in today’s world, security leaders must expand their focus beyond technologies and their vulnerabilities. To effectively manage risk, security leaders must continually analyze the global threat landscape and understand… Continue Reading

We build digital tools to accelerate scientific research

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The Macrocosm Consortium: “This group is part of an experiment in building digital projects with specific focus on civilizational scale. We’re made up of a group of young people who enjoy tinkering on projects with high potential and immediate impact. It’s easier than it’s ever been to build incredible things. The insane productivity that’s being… Continue Reading

Google Search starts rolling out ChatGPT-style generative AI results If you opt-in to generative AI

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Google Blog, May 25, 2023 – “3 new ways generative AI can help you search. We’re starting to open up access to new generative AI capabilities in Search. Here are three ways to try it out. Today, we’re starting to open up access to Search Labs, a new program to access early experiments from Google.… Continue Reading

A Failure of Supervision: Bank Failures and The San Francisco Federal Reserve 

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House Committee on Oversight and Accountability Hearing – May 23, 2023 – A Failure of Supervision: Bank Failures and The San Francisco Federal Reserve Jeremy Newell, Senior Fellow – Bank Policy Institute & Founder and Principal, Newell Law Office, PLLC – Document Michael E. Clements, Director – Financial Markets and Community Investment, U.S. Government Accountability… Continue Reading