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Category Archives: Marketing

The Latest Trends In Knowledge Services

Above the Law – How the Pandemic Has Reshaped The Role Of Information Professionals: “Knowledge services is one of the most valuable roles at any law firm today, whether everyone might realize it or not. Much like all firm functions, however, it hasn’t been immune to the pandemic. We recently sat down with Carolyn Bach, the Senior Manager of the Knowledge & Research Program at LexisNexis, to discuss how the pandemic has created new opportunities in the knowledge services sphere, the most significant trends impacting knowledge and information professionals today, and what we can expect to see changing in this area in the coming years…”

For Russian diplomats, disinformation is part of the job

Washington Post: “As governments and social media companies have moved to suppress Russia’s state media and the disinformation it spreads about the war in Ukraine, the Kremlin’s diplomats are stepping up to do the dirty work. Russian embassies and consulates around the world are prolifically using Facebook, Twitter and other platforms to deflect blame for… Continue Reading

Companies lose your data and then nothing happens

Vox: “…High-profile data breaches have been in the headlines for years. In 2013, Target lost the credit card, debit card, and other information of tens of millions of customers. In 2018, Marriott disclosed a data breach that impacted up to 500 million people; in 2020, it got hit again. In 2021, hackers got a bunch… Continue Reading

The 2022 Edelman Trust Barometer

“We have studied trust for more than 20 years and believe that it is the ultimate currency in the relationship that all institutions — companies and brands, governments, NGOs and media — build with their stakeholders. Trust defines an organization’s license to operate, lead and succeed. Trust is the foundation that allows an organization to… Continue Reading

What’s in a Name? The Future of Law Firm Library Departments

HBR Consulting: Joanne Kiley | January 21, 2022 – “The American legal profession has had a uniform conception of a law firm’s library department and its role for several generations: great big rooms full of books and periodicals staffed by librarians responsible for making sure the firm had the most important volumes on hand for… Continue Reading

Study IDs Visual Characteristics That Make People ‘Like’ Images on Instagram

NC State: “Marketing researchers have identified the combination of characteristics that make people “like” images on the social media platform Instagram. For example, the visual complexity of images has a significant effect on whether viewers choose to engage with a social media post. “We are increasingly able to determine whether images included in social media… Continue Reading

How to Make Your Own Animated GIFs

The New York Times: “Online ‘visual’ reactions have come a long way since the first sideways smiley-face emoticon appeared four decades ago. Animated GIFs — those files showing a few seconds of choppy motion, like the one of Kermit the Frog flailing his arms excitedly — are ubiquitous in text messages, online forums and chat… Continue Reading

Assessing Heinonline as a Source of Scholarly Impact Metrics

Wallace, Karen L. and Lutkenhaus, Rebecca and Hanson, David B., Assessing Heinonline as a Source of Scholarly Impact Metrics (December 1, 2021). Available at SSRN: https://ssrn.com/abstract=3974109 or http://dx.doi.org/10.2139/ssrn.3974109 “After the February 2019 U.S. News & World Report announcement of a planned law school scholarly impact ranking based on HeinOnline data, law schools accelerated efforts to… Continue Reading