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Category Archives: Marketing

Librarians and Professional Labeling: What’s in a Name?

InfoToday / Dave Shumaker: At a recent professional meeting, I was dismayed to find myself witnessing yet another discussion on whether those present should call themselves “librarians.” The program that hosted this discussion opened with the observation that library spaces are shrinking in the post-pandemic world and the question of whether the participants might stop… Continue Reading

Facebook is planning to rebrand the company with a new name

The Verge: “Facebook is planning to change its company name next week to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter. The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28th, but could unveil sooner,… Continue Reading

There’s a Multibillion-Dollar Market for Your Phone’s Location Data

The MarkUp – A huge but little-known industry has cropped up around monetizing people’s movements – “Companies that you likely have never heard of are hawking access to the location history on your mobile phone. An estimated $12 billion market, the location data industry has many players: collectors, aggregators, marketplaces, and location intelligence firms, all… Continue Reading

Our Favorite Ad Blockers and Browser Extensions to Protect Privacy

Wirecutter: “Everything you do online—from browsing to shopping to using social networks—is tracked, typically as behavioral or advertising data. But browser extensions are simple, generally free add-ons that you can use to slow down or break this type of data collection, without completely ruining your experience of using the internet. Privacy almost always comes at… Continue Reading

The Battle for Digital Privacy Is Reshaping the Internet

The New York Times – “Apple introduced a pop-up window for iPhones in April that asks people for their permission to be tracked by different apps. Google recently outlined plans to disable a tracking technology in its Chrome web browser. And Facebook said last month that hundreds of its engineers were working on a new… Continue Reading

The 2021 Glass Ceiling Report – Law360

The 2021 Glass Ceiling Report – Law360 [Subscription required] “Law Firms Say They Support Women, But Are Nowhere Near Closing The Gender Gap The legal profession is still overwhelmingly male, with policies skewed in their favor…Law firms are facing renewed calls to step up their efforts on equity and inclusion. But when it comes to… Continue Reading

How to create a business page on Facebook

Mashable: “Facebook is infamous for the numerous ways in which folks use — and misuse — the platform, from your uncle sharing conspiracy theories to your roommate selling your couch on Marketplace. There’s one tool Facebook offers that is almost unilaterally helpful to users, though, and that’s the option for business owners to create a… Continue Reading

Scholarly Impact of Law School Faculties in 2021: Updating the Leiter Score Ranking for the Top Third

Sisk, Gregory C. and Catlin, Nicole and Anderson, Alexandra and Gunderson, Lauren, Scholarly Impact of Law School Faculties in 2021: Updating the Leiter Score Ranking for the Top Third (2021). U of St. Thomas (Minnesota) Legal Studies Research Paper Forthcoming, Available at SSRN: https://ssrn.com/abstract=3910536 or http://dx.doi.org/10.2139/ssrn.3910536 “This updated 2021 study explores the scholarly impact of… Continue Reading

Buying Legal Tech Is Becoming Like High Street Shopping

Artificial Lawyer: “First we have the ‘own-brand megastores’. These are like the flagship stores of Apple or Microsoft on Regent Street in London. They primarily sell one brand’s products and those products are designed to fit together. They may work with other companies’ systems – out of necessity – but the goal is to offer… Continue Reading