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Category Archives: Marketing

New on LLRX for May – June 2019

The are 10 new articles and 10 new columns on LLRX for May-June 2019
  • Five data lies that need to die … now streaming on Netflix – Using Netflix as an example and referencing a number of articles touting the company’s expert use of data analytics and algorithms, marketing savant Jason Voiovich argues that data helps make content decisions, but alone does not alone drive the decisions. Data is one asset among many – but humans decide what counts in the analysis. As data analytics increasingly drive corporate decision-making in all sectors, the lessons Voiovich highlights are critical to effective, accurate and responsible business practices.
  • The T-Shaped Factor: An Exposure to Tech in Law SchoolSaba Samanian is a recent graduate of Osgoode Hall Law School. She provides her perspective on the future of the legal profession concerning the intersection of law, technology, access to justice, and her responsibility to be technically competent as she enters the profession.
  • Elder Resources on the Internet 2019 – The current estimated U.S. population 65 and older has reached a new milestone: 53,710,125 and growing daily. To provide come context to this number, “50 million seniors is more than the population of 25 states combined…” By 2030, the estimated population of those over 65 will be 70 million. This timely guide by Marcus Zillman identifies a range of online resources on aging, assisted living, senior health care and senior legal issues, as well as information on retirement.
  • Harness the Melodic Robotic Voices of Our Eventual Overlords Now to Improve Your Proofreading! – As writer/editor for more than two decades, Sarah Gotschall’s article immediately piqued my interest. Gotschall writes that when she proofreads her own work product, she is doing so with what she think she wrote in mind, rather than than focusing specifically on the words on the page. The addition of Speak command to your Quick Access Toolbar in Microsoft Word will be of interest to writers, editors, researchers, librarians, InfoPros, students, and marketing folks too.
  • Casetext’s New ‘SmartCite’ Citator Is Its Clever Answer to Shepard’s and KeyCite – Robert Ambrogi writes – “Knowing whether a case is good law is elemental to legal research. To do this, lawyers have long relied on citator services such as Shepard’s from LexisNexis and KeyCite from Westlaw. Now, the legal research service Casetext has introduced a citator of its own, called SmartCite, with many of the features you would expect to find in a citator, plus some that make it unique.”
  • 3 Ideas To Future-Proof Your Law Firm – Nicole L. Black’s article is a call to action: ready or not, the legal marketplace is changing and 21st century legal clients are increasingly demanding that their lawyers use technology to increase efficiency and provide more accessible, affordable legal services. How does your law firm compare? What steps is your firm taking to set the stage for success in the new world order? Nicole delivers a road map that firms can use the benchmark their current and moving forward efforts.
  • Terms, Tags, and Classification – It is helpful to classify documents or other content items to make them easier to find later. Searching the full text alone can retrieve inaccurate results or miss appropriate documents containing different words from the words entered into a search box. A document or content management system may include features for tagging, keywords, categories, indexing, etc. Taxonomist Heather Hedden identifies the difference between these elements to facilitate the implementation of more effective knowledge and content management.
  • Whither Law Student Information Literacy?Dennis Kim-Prieto, J.D., M.S.L.I.S., M.F.A. presented this paper, and the associated PowerPoint slides, at the Learning Information Literacy Across the Globe Conference, held in Frankfurt em Main, May 10, 2019. Information Literacy has only recently been applied to instructional frameworks and benchmarking assessment for legal research skills in the United States. This paper seeks to answer two simple questions: what has information literacy done for legal research since AALL has adopted Legal Research Competencies and Standards for Law Student Information Literacy, and what is the future of information literacy in legal research classrooms and the practice of law around the world?
  • Moving to a Paperless Law Firm: 3 Tips for Working With PDFsNicole Black documents best practices for your firm’s process of transitioning to a paperless environment that includes an infographic on how to train your staff on the ins and outs of working with PDFs.
  • Online Research Browsers 2019Marcus Zillman’s guide highlights multifaceted browser alternatives to mainstream search tools that researchers may regularly use by default. There are many reliable yet underutilized applications that facilitate access to and discovery of subject matter specific documents and sources. Free applications included here also offer collaboration tools, resources to build and manage repositories, to employ data visualization, to create and apply metadata management, citations, bibliographies, document discovery and data relationship analysis.
  • Pete Recommends – Weekly highlights on cyber security issues, June 1, 2019 – Four highlights from this week: You’re Not Alone When You’re on Google; Amazon Filed A Patent To Record You Before You Even Say “Alexa”; Moody’s downgrades Equifax outlook to negative, cites cybersecurity; and First American Financial Corp. Leaked Hundreds of Millions of Title Insurance Records.
  • Pete Recommends – Weekly highlights on cyber security issues, May 26, 2019 – Four highlights from this week: Finland is winning the war on fake news. Other nations want the blueprint; Ari Mahairas and Peter Beshar on AI and 5G security risks; Age of fraud: Are seniors more vulnerable to financial scams?; Concern Growing Over ‘Nefarious’ Website Offering Individuals’ Personal Information, Reputation Rating.
  • Pete Recommends – Weekly highlights on cyber security issues, May 19, 2019 – Four highlights from this week: WhatsApp fixes bug that allowed hackers to hijack smartphones; Reclaim Your Privacy with These Privacy-Focused Alternatives to Google’s Services; How facial recognition is changing life as we know it – for better or worse; and Crippling ransomware attacks targeting US cities on the rise.
  • Pete Recommends – Weekly highlights on cyber security issues, May 11, 2019 – Four highlights from this week: The Challenges of Implanted Cardiac Device Security; Scammers Exploit Home Rental Listings With ‘Let Yourself In’ Link; New Rules On E-Evidence Could Streamline Criminal Investigations in the EU; and a Parental Advisory: Dating Apps.
  • Pete Recommends – Weekly highlights on cyber security issues, May 5, 2019 – Four highlights from this week: Google to roll out auto-delete controls for location history and activity data; Rights groups challenge warrantless cellphone searches at U.S. border; U.S. cyber spies unmasked many more American identities in 2018; and Spies, Lies, and Algorithms.
  • Pete Recommends – Weekly highlights on cyber security issues, June 29, 2019 – Four highlights from this week: Mass Surveillance Is Coming to a City Near You; DC Court of Appeals rules OPM responsible for hacking of 22 million personnel records; NIST Releases Report on Managing IoT Risks; and Twitter clamps down on abusive speech, in seeming nod to Trump.
  • Pete Recommends – Weekly highlights on cyber security issues, June 22, 2019Four highlights from this week: It’s Time to Switch to a Privacy Browser; Adobe Develops Tool to Identify Photoshopped Images of Faces; Millions of Business Listings on Google Maps Are Fake and Google Profits; and Protect your online identity now: Fight hackers with these 5 security safeguards.
  • Pete Recommends – Weekly highlights on cyber security issues, June 16, 2019 – Four highlights from this week: Artificial intelligence-enhanced journalism offers a glimpse of the future of the knowledge economy; China Summons Tech Giants to Warn Against Cooperating With Trump Ban; New RCE vulnerability impacts nearly half of the internets’ email servers; and NARA Considers Blockchain to Verify Records Amid Rise in Deepfake Videos.
  • Pete Recommends – Weekly highlights on cyber security issues, June 8, 2019 – Four highlights from this week: Privacy concerns don’t stop people from putting their DNA on the internet to help solve crimes; Fake LinkedIn Profiles Are Impossible to Detect; Google quietly ruined Chrome, and we almost missed it; Enforcing Federal Privacy Law – Constitutional Limitations on Private Rights of Action.
  • Pete Recommends – Weekly highlights on cyber security issues, June 1, 2019 – Four highlights from this week: You’re Not Alone When You’re on Google; Amazon Filed A Patent To Record You Before You Even Say “Alexa”; Moody’s downgrades Equifax outlook to negative, cites cybersecurity; and First American Financial Corp. Leaked Hundreds of Millions of Title Insurance Records.

USPTO denies Cardi B’s application to trademark a popular term

USPTO, May 7, 2019 – The assigned trademark examining attorney has reviewed the referenced application and has determined the following: “…Registration is refused because the applied-for mark is a slogan or term that does not function as a trademark or service mark to indicate the source of applicant’s goods and/or services and to identify and… Continue Reading

Google testing waters for CBD ads with trial program

Morning Consult – “Alphabet Inc.’s Google is taking steps toward ending its prohibition on advertising for cannabidiol products through a trial program that allows select companies in the budding hemp sub-industry to purchase ads on its platform, according to one CBD retailer that was asked to participate. Shedrack Anderson, co-founder of the CBD-infused skincare line… Continue Reading

Understanding the Gender Wage Gap in the Legal Profession

“According to a study published on PayScale, legal occupations see some of the highest wage gaps not controlled by education or experience, some as high as 38.6 percent. While this looks and sounds like a catastrophic gap that may never close, there are some noticeable caveats to that statistic. First, while there are more women… Continue Reading

Putting AI to the Test with Chatbot Track for Summer Associates

Xiumei Dong, Wilson Sonsini Putting AI to the Test with Chatbot Track for Summer Associates, LawTech News (June 6, 2019) – “As part of a new program, a group of summer associates at Wilson Sonsini is partnering with the firm’s senior attorneys and technical staff to create automated chatbots for clients to use.” Continue Reading

This economics journal only publishes results that are no big deal

Vox – Most new publications, upon their launch, seek to promote their content as novel, surprising, exciting. A new journal that began publishing this week does … the opposite of that. “Start with the name: Series of Unsurprising Results in Economics (SURE). The journal publishes papers with findings that are, well, really boring — so… Continue Reading

Textio’s New Tool Will Take the Words Right Out of Your Mouth—and Maybe Improve Them

Fortune: “Words matter, and they often matter in different ways to different people. That’s why, for the past five years, text analytics startup Textio has studied—and helped to augment—the way companies in search of more diverse candidates communicate with prospective hires. Now, the company is launching a new product that takes that mission one step… Continue Reading

Online Legal Document Providers and the Public Interest

Fortney, Susan Saab, Online Legal Document Providers and the Public Interest: Using a Certification Approach to Balance Access to Justice and Public Protection (March 5, 2019). Oklahoma Law Review, (symposium on Lawyering in the Age of Artificial Intelligence), Forthcoming. Available at SSRN: https://ssrn.com/abstract=3367196 – “The Internet and electronic communications have revolutionized how consumers obtain legal… Continue Reading