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Google Hotel search showing free listings in results

Search Engine Land – “Just like it did with Google Shopping and also with Google Flights, Google announced it is now opening up free listings within Google Hotel search. There is a new section in Google Hotel search for “all options” that is below the paid results, that shows unapid listings from hotels and travel companies. Free hotel listings. “We’re improving this experience by making it free for hotels and travel companies around the world to appear in hotel booking links, beginning this week on google.com/travel. With full access to a wider range of hotel prices, users will have a more comprehensive set of options as they research their trip and ultimately decide where to book,” Google said. Google Travel options will expand to offer more free listing opportunities. “Over time, we’ll continue building this open platform, so that all partners will have even more opportunities to highlight their information and help people book a flight, find a place to stay, or explore a new destination,” Google said…”

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