“Half of all adult cell phone owners now incorporate their mobile devices into their television watching experiences. These “connected viewers” used their cell phones for a wide range of activities during the 30 days preceding our April 2012 survey:

• 38% of cell owners used their phone to keep themselves occupied during commercials or breaks in something they were watching
• 23% used their phone to exchange text messages with someone else who was watching the same program in a different location
• 22% used their phone to check whether something they heard on television was true
• 20% used their phone to visit a website that was mentioned on television
• 11% used their phone to see what other people were saying online about a program they were watching, and 11% posted their own comments online about a program they were watching using their mobile phone
• 6% used their phone to vote for a reality show contestant