YouTube Blog: “…we’re in the midst of one of the largest redesigns in YouTube’s history: we’re simplifying the look and functionality of the video page. That’s the page you see whenever a video plays, and this redesign is about going “back to basics,” focusing attention on the reason why you came to YouTube in the first place — the video — and all the ways you engage with content and creators. We first unveiled the new video page two months ago and checked in four weeks later to tell you about the latest set of changes. Truth is, we’ve been thinking about this for a long time: what you see is the result of eight months’ worth of user research, feedback and data analysis. Now, after a few more additions based on your latest feedback, we are rolling it out to 100% of YouTube users.”