Ditigal Version of UK Times Gains 105,000 Readers

by Sabrina I. Pacifici on November 2, 2010

NYT: “The News Corporation said on Tuesday that it had gained 105,000 paying customers for the digital versions of The Times and The Sunday Times of London since it started charging for access to their Web sites this summer. The company said about half of those additions were regular, active subscribers to the newspapers’ Web sites, iPad application or Amazon Kindle edition. The rest were occasional purchasers. Another 100,000 readers have activated free digital accounts that are included in print subscriptions to the papers, the News Corporation said. The company’s initiative has been closely watched among media analysts and advertisers because The Times and Sunday Times are among the first prominent general-interest newspapers to start charging for their digital content. Other newspapers are also moving to introduce paid services as online advertising falls short of publishers’ hopes that it might someday replace dwindling print ad revenue.”

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