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Gallup Poll on Blogs Shows Limited Impact on General Public

Blogs Not Yet in the Media Big Leagues – Very few Americans read them with any frequency:

  • “Three-quarters of the U.S. public uses the Internet at work, school, or home, but only one in four Americans are either very familiar or somewhat familiar with blogs. More than half, 56%, have no knowledge of them. Even among Internet users, only 32% are very or somewhat familiar with blogs.” [The devil is in the details] Said differently, monthly-plus readership of blogs is 21% among 18- to 29-year olds, 16% among those 30 to 49, 14% among those 50 to 64 and just 7% among those 65 and older.”
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