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Pew Internet Memo: How Gender Influences Health Searches

“Four data sets from the Pew Internet Project’s health research were the basis for a poster presented at the American Psychological Association convention on Sunday [August 19, 2007]. Phyllis Schumacher and Janet Morahan-Martin took the 2000, 2001, 2002, and 2004 health surveys and ran the numbers to prove four hypotheses: Women are more likely than men to search online for health information, search for more health topics, seek online support for medical issues, and search on someone else’s behalf. Our reports on these data sets had observed the gender difference, but this study proves the case beyond a reasonable doubt.” [Link]

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