“An exclusive Esquire-NBC News survey [rendered in a series of infographics that accompany the data for each respective question/answer] shows us that everything we are told about politics in America today—that there is no middle ground between left and right, blue and red, us and them—is wrong. The data, compiled by the Benenson Strategy Group (pollster for Obama for America ’08 and ’12) and Neil Newhouse of Public Opinion Strategies (lead pollster for Romney for President), show us there is a large group of American voters—even a majority—who make up a New American Center that is passionate, persuadable, and very real. They are merely waiting for Washington to find them.” [“The Benenson Strategy Group and Public Opinion Strategies conducted a nationwide survey from August 5 through 11, 2013, with 2,410 registered voters. They applied a k-means clustering technique to group respondents into “segments” based on attitudinal and demographic commonalities and like-mindedness. They conducted eight iterations of the clustering to optimize the differentiating variables that feed into the segmentation methodology. The segments were formed based on commonalities across their demographics; psychographics; political, social, and economic values; and lifestyles. The pollsters selected the segmentation solution that yielded the most unique and differentiated clusters.”] Esquire, November 2013 issue.
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