Publicly Available Social Media Monitoring and Situational Awareness Initiative Update

by Sabrina I. Pacifici on April 25, 2013

Privacy Impact Assessment for the Office of Operations Coordination and Planning – Publicly Available Social Media Monitoring and Situational Awareness Initiative, DHS, Update April 1, 2013

  • “To monitor social media, National Operations Center Media Monitoring analysts only use publicly available search engines, content aggregators, and site-specific search tools to find items of potential interest to DHS. Once the analysts determine an item or event is of sufficient value to DHS to be reported, they extract only the pertinent, authorized information, and put it into a specific web application (Media Monitoring Capability (MMC) application) to build and format their reports. The unused information for each item of interest is not stored or filed for reference and is lost when the webpage is closed or deleted. The MMC application also facilitates tracking previous reports to help avoid duplicative reporting and ensures further development of reporting on ongoing issues. It allows analysts to electronically document details using a customized user interface, and disseminate relevant information in a standardized format. Using the MMC application, NOC MMC analysts can efficiently and effectively catalog the information by adding meta – tags such as location, category, critical information requirement, image files, and source information. The application empowers NOC MMC analysts to have a better grasp of the common operating picture by providing the means to quickly search for an item of interest using any of the above – mentioned meta-tags as well as enabling them to respond to requests for information from other collaborating entities in a timely fashion.”
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