PWC – Dealing with disruption Adapting to survive and thrive
16th Annual Global CEO Survey – Dealing with disruption Adapting to survive and thrive, December 2012.
“The global economic outlook is certainly enough to test even the strongest enterprises. The eurozone is still mired in recession and the US economy is forecast to expand by just 2.2% this year. The situation in some of the growth markets is also getting harder, as the slowdown in the BRIC economies demonstrates. While market conditions in many countries are still very difficult, CEOs are more positive about the prognosis than they were last year: 52% think the global economy will stay the same for the next 12 months and only 28% believe it will shrink. In 2012, by contrast, 48% were convinced the global economy would contract. But economic plateaux arent exactly grounds for cheer. Thats why shortterm confidence about the prospects for revenue growth has continued falling. CEOs in Western Europe are especially nervous. Only 22% feel very confident they can increase their companys revenues in the coming 12 months, compared with 53% of CEOs in the Middle East and Latin America.”