Survey Highlights Public View of Industry Sectors

by Sabrina I. Pacifici on April 11, 2007

Press release: “The pharmaceutical sector is suffering from a poor reputation among Americans, according to new research by marketing research firm Ipsos. The second edition of I-Rep, Ipsos’ biannual survey on perceptions of large companies, shows that nearly as many Americans hold an “unfavorable” opinion of the pharmaceutical sector (32%) as have a “favorable” opinion (35%), while 33% are neither favorable nor unfavorable. Among other sectors measured, only the oil and gas, chemicals, and tobacco industries fare worse than the pharmaceutical sector. Sectors enjoying the highest favorability scores include the information technology, electronic goods, and food and beverage industries.”

Posted in E-Commerce

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