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The Growing Impact of Blogs in the Corporate Arena has an extensive article on the slippery slope effect of relying on the “viral” linking aspect of blogs to promote products, as well as highlighting recent examples of the enormous impact of bloggers’ responses to instances of what they perceive as corporate misdeeds and the marketing of faulty products.

  • Related article from the New York Times: Marketing’s Flip Side: The ‘Determined Detractor’
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