2009 Business Social Media Benchmarking Study “was designed to assess current trends in the use of social media in North American businesses. Based on 2,948 valid responses to our online Business Social Media Benchmarking Survey during August and early September, 2009, the results provide a very useful benchmark for where businesses, and business people, are finding value in social media across different activities and sites. The study was focused on social media utilization – how people and companies are using social media in a work context today – and not on adoption. All study participants currently used social media in their day-to-day jobs as a resource for business-relevant information and/or worked for a company currently managing, developing or planning social media initiatives.”