Accurate, Focused Research on Law, Technology and Knowledge Discovery Since 2002

2022 Edelman Trust Barometer Special Report: The Geopolitical Business

“At a time when the world has been challenged by geopolitical conflict, economic uncertainty, climate threats and social inequalities, the stakes for business failing to take a stand and engage on societal and geopolitical issues has never been higher. The 2022 Edelman Trust Barometer Special Report: The Geopolitical Business, conducted in 14 countries with 14,000 respondents between April and May, evinces that there is a new values mandate for business to be an ethical participant in society. The conflict in Ukraine has raised the profile of geopolitics and has put it front and center on the business agenda. In fact, nearly half of respondents (47%) have bought or boycotted brands based on the parent company’s response to the invasion of Ukraine. And moreover, employees told us that if they believe their employer to be doing well in its response to the Ukraine invasion, they will be more loyal (79%) and will recommend that employer to others (80%)…”

Download the Top Ten

Sorry, comments are closed for this post.