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2023 Edelman Trust Barometer Europe Report

“The 2023 Edelman Trust Barometer Europe Report is the firm’s 23rd annual trust and credibility survey. The research was produced by the Edelman Trust Institute and consisted of 30-minute online interviews conducted between November 1st and November 28th, 2022. The 2023 Edelman Trust Barometer online survey sampled more than 32,000 respondents across 28 countries. A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide and a failure of leadership has brought us to where we are today – deeply and dangerously polarized.

  • Business is the only institution seen as competent and ethical.
  • Fifty-three percent of respondents globally say that their countries are more divided today than in the past.
  • CEOs are obligated to improve economic optimism and hold divisive forces accountable.
  • People now fear for their economic future without a trust safety net. Only 40% of respondents say they and their families will be better off in five years, a 10-point decline from 2022.”

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