The Atlantic – Il Foglio editor Claudio Cerasa believes the chatbot should be treated like a colleague: “For more than 20 years, print media has been a bit of a punching bag for digital-technology companies. Craigslist killed the paid classifieds, free websites led people to think newspapers and magazines were committing robbery when they charged for subscriptions, and the smartphone and social media turned reading full-length articles into a chore. Now generative AI is in the mix—and many publishers, desperate to avoid being left behind once more, are rushing to harness the technology themselves. Several major publications, including The Atlantic, have entered into corporate partnerships with OpenAI and other AI firms. Any number of experiments have ensued—publishers have used the software to help translate work into different languages, draft headlines, and write summaries or even articles. But perhaps no publication has gone further than the Italian newspaper Il Foglio. For one month, beginning in late March, Il Foglio printed a daily insert consisting of four pages of AI-written articles and headlines. Each day, Il Foglio’s top editor, Claudio Cerasa, asked ChatGPT Pro to write articles on various topics—Italian politics, J. D. Vance, AI itself. Two humans reviewed the outputs for mistakes, sometimes deciding to leave in minor errors as evidence of AI’s fallibility and, at other times, asking ChatGPT to rewrite an article. The insert, titled Il Foglio AI, was almost immediately covered by newspapers around the world. “It’s impossible to hide AI,” Cerasa told me recently. “And you have to understand that it’s like the wind; you have to manage it.”