Gen Z killed cursive, so Docusign gave us a new way to sign our names

Fast Company: “Docusign redesigned its signatures for an era when fewer people write by hand…Together with Lynne Yun—a New York-based type designer, calligrapher, and founder of the studio Space Type—Bischoff is responsible for the first major update to the platform’s signature options in more than 20 years. For Docusign, a company that has processed a billion-plus digital signatures, changing the look of a digital John Hancock is no small decision. It’s a move that reflects a quiet but significant cultural shift: Cursive is fading, as is the traditional idea of what a signature should be. A Docusign survey found that only 51% of Gen Zers sign their name in cursive, compared to 80% of boomers. As a lover of cursive and calligraphy, I feel depressed when I read that, but facts are hard to dispute. As our most important life moments move online, it’s logical to expect that the digital signature would become a new form of self-expression…Bischoff and Yun were tasked with injecting personality into a digital interaction that can often feel sterile. Their work explores how a signature can be authentically digital by moving beyond traditional cursive to reflect a user’s personality in an era when fewer people write by hand…”

Posted in: E-Records, Internet