YouTube’s new strategy will help it get closer to its goal of replacing all TV

MakeUseOf: “For a while now, we’ve known that streaming was becoming the dominant way people watch TV; in 2025, streaming accounted for almost 45% of streaming, more than broadcast and cable viewership combined, according to Nielsen. And among streaming platforms, the most popular isn’t Netflix or HBO Max: it’s YouTube, the everything-streaming platform that’s been around for over 20 years now. And despite the existence of other video platforms, it looks like YouTube’s dominance is only going to keep growing, especially if their newest strategy bears fruit…”

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