Privacy Guides: “An email aliasing service allows you to easily generate a new email address for every website you register for. The email aliases you generate are then forwarded to an email address of your choosing, hiding both your “main” email address and the identity of your email provider. Email aliasing can also act as a safeguard in case your email provider ever ceases operation. In that scenario, you can easily re-route your aliases to a new email address. In turn, however, you are placing trust in the aliasing service to continue functioning.

Benefits – Using a service which allows you to individually manage email aliases has a number of benefits over conventional mailbox management/filtering methods….Over Plus Addressing – True email aliasing is better than plus addressing commonly used and supported by many providers, which allows you to create aliases like yourname+[anythinghere]@example.com, because websites, advertisers, and tracking networks can trivially remove anything after the + sign. Organizations like the IAB require that advertisers normalize email addresses so that they can be correlated and tracked, regardless of users’ privacy wishes…”