PCMag: “Google can log your searches, watch history, and activity across its various services. That might sound handy for a quick review of your browsing history or revisiting locations on Google Maps, but the company’s data collection practices can also feel very invasive. Your data helps Google serve faster searches and better location tracking, but it’s also used to show you personalized ads and “recommended” content. Looking to dial back Google’s influence? I say it’s a good idea to occasionally check in on what dirt it has on you. Thankfully, Google has built-in tools that allow you to adjust what information the company is allowed to collect. You can head to Google’s My Activity dashboard to view your data. The Data & privacy section of your Google account dashboard also lets you make changes, with easy access to Personalized ads settings. It’s easy to check and change these options, but the company counts on you never taking the time to actually do it. If you’re ready to take back some control, here’s what to do next…”