RIFTLY: and What That Says About How Memory Actually Works – “You’re standing in the kitchen, trying to remember whether you need tinned tomatoes. Your phone is in your pocket, loaded with a shopping list app that syncs across devices, sorts by aisle, and checks items off with a satisfying animation. You ignore it. You grab a pen and the back of an envelope and start writing: milk, eggs, tomatoes, pasta, bin bags. The list will be illegible by the time you reach the supermarket. It will crumple in your pocket. You will probably lose it between the car park and the trolley bay. And despite all of that, you will remember more of what was on it than if you had typed the same items into your phone…”