Interview with Jim Jansen, Senior Fellow, Pew Internet & American Life Project, Recorded at Buying & Selling EContent Conference, For podcast release Tuesday, April 5, 2011
“..the ability to buy digital content online is critically important to a lot of people, a lot of businesses, a lot of artists, photographers, a whole gamut of people. So we were very interested in that aspect of this technology and whether consumers were willing to put out their money to buy this stuff…Certainly, the most common products purchased are music and software. However, games and information from articles and stuff are also purchased quite frequently. The average spend was about $47 in a given month, although the typical user spent $10 to $15.”
